About Us

There’s Method in Our Madness

We are an integrated digital marketing agency.

And we are maniacally, proudly independent.

Not because we’re lone wolves, but because it frees us up to collaborate with you. And collaboration is where the genius happens.

Your needs, our custom solutions.

Your growth, our constant measuring, assessing, and adjusting.

Your ideas, our creativity and experimentation.

Your challenges, our listening ear.

Your problems, our bloody huge flame thrower.

“We’ll always shout “Eureka!” – and pop the champagne corks – together.”  Ian Hopkinson

Who is the Mad Scientist?

When you come and visit us in the lab, you won’t see him anywhere, but you’ll feel his presence everywhere.

The result of Andrew Radics and Ian Hopkinson’s partnership and collaboration. Into the test tube went the science: Andrew’s exacting, analytical, logical approach. Then, in went the madness: Ian’s passion, creativity, and technical expertise. The result wasn’t just an integrated digital marketing agency – it was a way of thinking, and being.



Inquisitive and experimental.



And heaps of fun. Because just like with other volatile substances (some of which we’re particularly fond of, especially if they’re coloured red) that’s what happens when those creative fumes fly.

Ian Hopkinson

Ian is the original “mad scientist” – a digital creative who is passionate about the online market place and its potential to enable smaller businesses to compete on a global stage.  Ian’s first (and ongoing) love was music.

While studying for a degree in arts and busine...

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Andrew Radics

Andrew is our master of Search Engine Optimisation and Online Reputation Management. He has a deep understanding of how to get the right traffic to websites without paying search engines for placement. Andrew began his career in telecommunications retail, selling telephones and packages. As smartphones hit the market, the product range grew fro...

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Carl Huybers

Carl is our CEO – with decades of experience in business, sales, and life it’s Carl’s job to keep our business on track and ensure our clients get the results we promise to them. In the rapidly changing world of SEO, one of our key points of differentiation is that we know how to ...

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Chris Robarts

As the Online Asset Manager at Mad Scientist Digital, Chris is responsible for keeping the SEO engine room in check. He's the best person for the role having previously managed bands, warehouse logistics and in the back office for local music labels.

Chris has been with us since d...

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Mark Wright

Mark looks after all of our partner relationships, whilst also managing his own set of clients. Originally from Coventry, England, Mark moved to Australia in 2015, after travelling around South East Asia and working as a tour guide in Vietnam. Mark runs his own coloured contacts business - and isn’t afraid to tell you about it - so has an i...

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David Cordwell

David looks after our own marketing, as well as some of our clients. Having completed his internship 8 years ago in Mad Scientist’s original intern program, he has returned to take on a new role with years of experience. David completed his Bachelor of Strategic Communication at La Trobe, and has since gone on to work in a variety of marketing ro...

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Bianca Kozakis

Bianca is responsible for looking after some of our lovely clients. It’s her job to make sure that these clients get the results they are looking for when she takes the lead on various projects such as on-page SEO, ongoing SEO and website transitions. Bianca is also head of our internal team training programs, guiding the next generation of Mad S...

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Jayson Bravis

Jayson is part of our ‘engine room’ team at Mad Scientist, working hard behind the scenes to ensure the back end work gets done. His attention to detail along with his people skills make him a crucial part of the MSD team. When he is working from home, Jayson is supported by his dog Mango, who although very willing, isn't quite as good at th...

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