Blog

We’ve pulled together some of our wisdom to share with you – a collection of videos and articles with more information on SEO than you can poke a stick at. These will help you gain an insight into a few ingredients of our “secret sauce”, as well as how you can best set up your SEO to help your own website.

Kick back and enjoy!

 

Let me introduce you to Maangchi. Maangchi is a little Korean woman with a warm, husky voice. She’s a YouTube star and maven of Korean cuisine. I myself fell in love with her penchant for hot pink lipstick and fascinators, her way of wielding a killer cleaver, and of course, her recipes. In fact, so enamoured of her recipes was I, that it took me a while to see what was behind them. You see,
Your Customer is Not An Algorithm Most of my business as the Mad Scientist comes from SEO so you’d expect me to say that SEO is the most important part of your Google presence, right? WRONG. The most important thing you can do to make Google love you is to make sure your site provides an excellent customer experience. The way Google is ranking sites now means that if you are using best practice across
As a business owner, digital marketing (and SEO) is maybe something you are very confused about. However, you may have found yourself to be a victim of some fast talking sales person’s pitch or an email which promised you ‘guaranteed number 1 rankings’ on Google  in a very short period of time. Needless to say, more than likely it never happened. All that did happen was that your bank account was a little less full.
   We’re mad enough to enjoy the constant challenge of keeping up with Google and the other search engines – it’s the core of what we do. We listen to what Google tells us they’ve done – and then we test it to find out what else is happening. We’ve been known to pick up Google algorithm changes way before they’re announced, giving our clients early responder advantages. Here are the most recent Google algorithm
Hosted by Ian Hopkinson & Andrew Radics, Mad Scientist TV is a daily digital focused program for businesses (and in some cases ‘tech-heads’) hoping to quickly navigate the slippery slope of online promotion. We cover a vast array of interesting topics and there’s a lot to learn while having a laugh – as is Ian and Andrew’s enigmatic style. With 60+ recent episodes to view there’s something there for everyone.   SEO Myths Debunked – it’s the Wild
I’ve heard this a lot recently and it’s a frustrating start to any real conversation about SEO’s place in the marketing mix. It’s easy to blame the SEO company and a new and unruly industry where constant change is a given.  Yes, there are players who will take advantage of the complicated nature of the service they deliver. But it’s also about being an informed purchaser of one of today’s essential marketing services, so… What
A lot of so-called internet “experts” are spruiking digital bullshit that’s creating a whopping pile of impossible expectations. Picture this: the business owner or marketing manager is sitting in front of a digital strategist/marketing guru and listening to a barrage of technical information that is based on very little expertise or experience. It’s one thing knowing the technical side of things, it’s another  thing to have the deep understanding of marketing strategy along with the
Just to set the scene a little. We have all got spam emails from random SEO companies in our time. Have you? In fact, with all of our clients starting an SEO campaign with us, part of our process is to warn them that getting these emails is a sign of greater visibility and that the work that we are doing is already working. Once you get to Page 3 or Page 2 for your
Why do people think it’s cool to bash Google, there are so many positive things they have done for the world, just to mix it up a bit we thought we’d do some horn tooting on Google’s behalf. Episodes in this playlist: Google Adsense: Does it make sense or just cents? Is there a method to the madness Microsoft? Are people suffering from tall poppy syndrome? Google has become so big that people see it
The Pareto Principle has had an honored place in management theory since the 1960’s In the early 20th Century, Italian economist Vilfredo Pareto noticed something peculiar about the world that he lived in . 80% of the land in his country was owned by only 20% of its inhabitants. Similarly, only 20% of the pea pods in his garden contained some 80% of the peas. In 1941, Joseph Juran read Pareto’s work and expanded on