Category Archives: Andrew Radics

Why You Should Be Using Google+ in Your Business

google+,marketing campaigns with google+Google + has long been viewed by many as nothing more than a failed attempt at taking on Facebook. Failed attempt or not, there are some very powerful reasons why you should take Google+ seriously when it comes to your online marketing campaigns. When you use it right, it can be a powerful marketing tool for your business. Just how powerful? Well, consider some of the facts about Google+ and judge for yourself.

Who uses Google +

  • Currently around the world there are over 500 million registered users
  • 63% are males
  • 37% are females
  • 48% of Fortune Global 100 Companies use Google+
  • 40% of marketers use Google+

Information About Google+ Users

  • 28% make at least $60,000 per year
  • 31.5% of users live in the USA
  • 42% of users are single
  • 45% of users are between the ages of 18-24

Other Facts

  • 1.5 billion photos get uploaded to Google+ every week
  • 300 million monthly active “in stream” users

If those figures do not impress you, then you are missing out on a very valuable marketing resource for your business. If you can see the potential in using Google+, then you need to take action. However, like with any marketing tool, it’s not just a matter of slapping together a profile, putting up a post or two and hope for the best. There is a methodology to making your message seen by as many users as possible.

A good place to start is to understand some of the features Google+ has.

  • Within your Google+ account, you can set up pages where you can share your photos, promotions, thoughts and links
  • You can put up posts which allows you to interact with your clients or customers and share relevant information with them
  • There are what Google calls ‘Hangouts’ where you can video chat with your customers and colleagues and get valuable face to face feedback
  • The ‘Circles’ feature allows you to connect and direct specific content to different types of customers

By sharing related videos, you can gain approximately 28% more engagement with people in your circles on Google+. One tip is that if you post on a Friday between 11am and 2pm, your posts are more likely to be read as there are more people on between those times.

To leverage Google+ for your marketing, it doesn’t take a great deal of effort. If you participate in the community, in no time at all you will notice an increase in the amount of relevant traffic being sent to your site from Google+.

SEO WTF!? (Whatta The Facts!?) Webinar with Andrew Radics

SEO WTF!? (Whatta The Facts!?) Feb 4 – 11am (Feb 3 U.S.A Time) Webinar with Andrew Radics and David Guest – Register Now

Search Engine Optimization…Whatta the Facts!?
( Register Now: )

Don’t get confused and ripped off by inefficient, inadequate, and untrustworthy SEO companies.The mysteries of getting on page 1 of Google are easily explained but when ‘experts’ throw in acronyms like SEM, SEO, SMM, & ORM – you can literally see the smoke coming out of people’s ears! So many small businesses switch-off this crucial part of their marketing or make uninformed choices in choosing the right SEO partner because it all just seems way too hard.Make SEO frustration a thing of the past with Industry leader Andrew Radics, when he reveals some of his most intimate SEO secrets, arming you with practical tips to help you find an expert you can trust.

Join Andrew and David Guest on Tuesday the 4th February as we discuss all things SEO, and how to choose the BEST SEO Partner to boost your business in 2014!
This Webinar will be run on…
Tuesday the 4th of February
11:00am – 12:00pm ADST (Australian Daylight Saving Time)

Monday 3rd February Los Angeles/San Francisco (West Coast of U.S.A)

4:00pm – 5:00pm PST

Monday 3rd February (New York/Chicago (East Coast of U.S.A))
7:00pm – 8:00pm EST

Register Now:

About Andrew Radics:
Andrew Radics is the Master of Search Engine Optimization and Online Reputation Management at Mad Scientist Digital.

Andrew has a rich understanding of SEO and knows just how to get the right traffic to websites without having to pay for search engine placement.

Today,  digital marketing extends way beyond product-based sales models, and staying competitive requires many businesses to deliver a coherent and authentic online presence across a variety of media channels.

Andrew’s commitment to continuous learning and craftsmanship means that his clients can keep their online marketing current in the constantly changing world of the Internet.

Register Now:

SEO WTF Webinar Digital Marketing

The Impact of Googles Hummingbird Update

Googles Hummingbird UpdateGoogles Hummingbird UpdateAt its 15th anniversary event, Google announced an update, called “Hummingbird” to its search algorithm and informed participants that it would impact more than 90 percent of searches worldwide. Amit Singhal from Google later said it was perhaps the largest change to the algorithm since he joined the company back in 2001.

Hummingbird dramatically improves what Google call the “semantic search” and provides a greater ability for people to perform searches using normal conversational language. As the trend for conversational search becomes the norm, the “Hummingbird” update lends understanding not only to the intent but the contextual meaning of terms that are used in a query.

It appears that with Hummingbird, Google now has the ability to better answer those long-tail queries even if a certain page is not optimized for them. This means that some pages may have a better chance of being found for certain queries.

Search Engine Land’s Danny Sullivan explained: “Hummingbird is paying more attention to each word in a query, ensuring that the whole query – the whole sentence or conversation or meaning – is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words”.

The Need to Concentrate on Quality

Google has had a tendency to bemoan poor quality sites and advocates the introduction and use of high quality content on all websites. This latest update can be seen as simply another step by the search engine giant to make sure they offer the most relevant pages in their search results.

All website owners need to make sure that their website is built on quality. This benefits not only search optimization campaigns, but also online business in general. A websites conversion will increase, average sales value will also rise and bounce rates will drop.

Your Content Marketing Campaign

With the Hummingbird update, Google is trying to ensure that the content of a website is placed front and centre. The search engine is effectively promoting those sites that have on offer a general and well-rounded approach to a particular topic. If you provide this level of content, it will help ensure the best results for your site.


It has never been a secret that Google considers the authority of a page (and even the authority of a page author), to be highly important. Authority will become even more relevant and pertinent with even greater emphasis placed on page content.

The purpose of Hummingbird is to ensure that Google delivers users to the most appropriate page of a website, whereas previously it was more likely to take visitors to the site’s home page. With this in mind, every single page should be closely targeted to the needs of your potential visitors. This not only helps improve conversion rates as part of a conversion rate optimisation plan but will also help to drive traffic to the pages of a website via Google results.

To Help Hummingbird, Social Signals Play an Important Role

The key to getting your organization or business to place high in Google search results is to make sure it is influential in many social media networks. The number of followers and likes connote social proof. This is evidence that people think what you say really matters. Believe it or not, it’s just as your mother said: there’s nothing more valuable than a spotless reputation.

The social network of choice for Hummingbird is Google+

It’s hardly surprising that Google would design its new algorithm to privilege its own social media platform, which is Google+. Hummingbird is going to place you higher in its search results if you are able to demonstrate some degree of influence in the Google network. Given this, the sensible move is to put some energy and thought into your profile(s) on Google+.

Over the next decade, we can only expect the changes heralded by Hummingbird to become even better. With each new update, we can expect that Google’s algorithms will become increasingly more intelligent when assessing the quality of content. Content is king and by having original, high-quality content on your website, along with high-quality and relevant websites linking to your website, you are giving yourself the very best chance to rank and are guaranteed good conversion rates.

If anything, Hummingbird represents an opportunity for those businesses willing to invest the resources into quality content, because your sites rankings will improve. Less professional rivals will find themselves out ranked and out classed.

For more information on all things digital, you know the drill

Is Your Site Web Crawler Friendly?

The most successful online businesses and companies all have one thing in common and that is, they all know how to make search engine optimization work for them.

Search engine optimization is the art and science of making websites attractive to the   search engines. The first essential step in successfully achieving stellar search engine optimization is to lure a search engine’s web crawlers to your website. Web crawlers are computer programs that the search engines use to gather data and index information from the webpages. The information the web crawlers gather is used to determine the ranking of a webpage.

One of the fastest ways to hamper a web crawler is to construct a website that has frames. Many search engines have crawlers that can’t penetrate the frames. If they can’t get enter a webpage to read it then that webpage remains unindexed and unranked. One search engine which is Google has web crawlers that are capable of penetrating frames. Before presenting your website to a search engine do some research and find out if they have a web crawler that is incapable of penetrating  frames.

If you have written URL’s that have a whole series of random numbers and letters, it would  be worth the effort to go back and rewrite your URL’s. Ideally they should be readable, make sense to the search engines and to people reading your website. Once you have revised your URLs you might be surprised to find that the new addresses are easier on humans as well as web crawlers.

A site map page is a page that contains nothing else except links to every single page of your website. Use the title of each individual page as the link text. This will also provide you some extra keywords that will help improve the ranking the crawlers assign to your website.

Typically, the site map page won’t appear in the search results. This happens due to the fact the page doesn’t have enough text for the crawlers to give that individual page a high ranking, since after all its nothing more then a portal to the rest of your site and your human users won’t need to use it. Don’t panic if crawlers don’t instantly appear to index your website. There is a huge number of websites available on the internet that need to be crawled, indexed, and ranked. It can sometimes take up to three months for a web crawler to get to yours.

Having a site that is set out properly and made as search engine friendly as possible should be high on your list of priorities when it comes to the design of your site. Your goal is to give a web crawler from a search engine as much assistance as possible in being able to index your site so that you can, in time, achieve high rankings in the search results.

For more information on all things digital, you know the drill

Think First, Link Later: Creativity in SEO

Increasingly, the only type of links worth going after are top quality links. However, these are difficult to get; your content and pitch must be top notch. To produce top notch work, you need to get creative, but there is a world of difference between using a creative technique and being truly creative.

How do you get creative? Say you were writing an article on the subject

‘Creativity in SEO’ and you wanted to help people be more creative in their work. As a single writer, you might expect to jot down ten ideas on the subject in as many minutes.

Pull in a colleague to brainstorm and you’d likely reach twenty pretty ea

sily, while with a team, you’d get to 50-100 with little effort. It would then not be a big deal to write an article on ‘57 ways to stimulate creativity in SEO’.

So you’d have an article and a big list, but would you have been creative?

Probably not.

The psychology of such list articles is interesting:

expert seo company,comparing seo companies,how to find an seo company, marketing strategy

  • They’re easy to scan and read.
  • A number in the title makes it hard to ignore – especially a big one like 57.
  • People who don’t know the topic will be open to learning something.
  • People who do know the subject will be tempted to open just to see if writer knows as much as they do, or if there is genuinely new and interesting information within.
  • Some readers might add them to their own ‘to-do-soon’ lists.

We’ve all done such articles many times, but the article format itself is not particularly creative and is unlikely to inspire real creativity. A list of ‘ways to be creative’ is unlikely to have the necessary impact to inspire others to be really creative.

So has the writing exercise then been a waste of time? Again, probably not. If we’ve done a reasonable job of writing, we may well attract a lot of readers, tweets and shares, and maybe even a bunch of decent quality links.

However, we’re unlikely to reach our objective of helping readers really get creative.

A more creative approach might be to hone in one particular idea, like ‘think first, link later’. In this approach, you put the bulk of the effort into creating the idea or the content.

One great creative example hit the headlines as I started to this article. Nick Usborne sent me a link to a breaking news story about Amazon’s new ‘Prime Air’ service – a new delivery service that delivered the purchased goods by drone. The promise was to that have your order in your hands within 30 minutes hitting the ‘Buy’ button.

Here is the video announcement:


There are a lot of great things about this promotion and it demonstrates that a lot of thinking went into it before Amazon launched. Here are five great lessons:

  1. The effort went into the creation of the idea and accompanying video. The end result was so good that media coverage, social shares and links will almost look after themselves.
  2. Released on Cyber Monday, the story is strongly seasonal but it doesn’t mention Cyber Monday by name – it gives a story that is relevant to it.
  3. The story did indeed attract major media coverage as is broke together with many social shares – many blog posts will surely follow. From a link building point of view it was a work of genius.
  4. The story highlights what will become a core service from the Amazon brand – Prime Air delivery – and even though it hasn’t launched yet, the promotion was timed to coincide with a holiday shopping need on everyone’s mind: shipping.
  5. Finally – and possibly one of the most important lessons – the video itself did not appear to be a big-budget production. It is of a good standard – but one that most of us could reach with a little practice.

It clearly demonstrates the value of ‘think first, link later’. Furthermore, you can better understand the story’s impact by doing a link analysis over the next few weeks and months.

You can learn a lot about creativity by dissecting ideas like this. They won’t give you 57 ways to do anything. But by carefully dissecting the story and watching how it spreads, you’ll be able to get deep creative insights and inspiration.

Editor’s Note: Updated article to reflect that Amazon Prime Air still requires FAA approval.


Thank you for visiting.
Andrew Radics


Original Article Source Here

For more information on all things digital, you know the drill

Part 2 of How to Avoid Digital Marketing and SEO Rip-Offs

Many SEO companies here and overseas that turn over millions of dollars per year, outsource just about all of their services. Most people don’t even think about this but you would be shocked as to how many actually outsource to countries like China, India, Russia and the Philippines. There is nothing wrong with that and the problem isn’t that the work goes outside of the company you have contracted for your SEO work. The problem is the fact that the quality of their work is usually substandard.

In this video, Andrew Radics and Ian Hopkinson discuss another way not to get ripped off when contracting an SEO company for your website.