In today’s world, what people read about you on the Internet can be critical to the success of your business. Your online reputation is a core asset of your business – and all too easily tarnished. We help you protect that asset by monitoring and maintaining your precious personal and/or business reputation.
For some reason, the bad stuff floats to the top of Google extraordinarily fast. Our current theory is that it’s because our human yearning to know ‘the latest gossip’ feeds the machine.
ORM as Alchemy
We compare effective digital marketing to chemistry. It’s complicated, but there are principles and processes that make a real difference.
Online reputation management is more like alchemy – mysterious, uncertain and unpredictable. We can’t always guarantee to make things ‘better’ – but we can help make them ‘less worse’.
What’s so difficult? A whole range of things – here are just a couple of examples:
- Bad press on the major news sites is extremely difficult to dislodge.
- One Google algorithm change can undo weeks of concentrated effort.
This degree of difficulty also means that we always bill ORM on a time and materials basis.
For some people and organisations with a lot at stake, active online reputation management is worth the investment. If that sounds like you, this is what we can guarantee:
- To explore every legitimate channel for removing incorrect reports.
- To help you negotiate effectively with the majors about false and misleading information.
- To develop strategies to give the online world a more balanced view of who you are and what you do.
- To persist, persist, persist and persist.